Portugal
Home of Vinho Verde, near the Atlantic in the north: wine made to drink young and fresh. The best-known grape there is Alvarinho.
Wine export and representation
European wine for India and Asia
We choose wines from family producers in Europe that go with the food of India and Asia, at a price that still works after freight and duty. Then we introduce them to licensed importers who will look after them.
For producersSell your wine in India and AsiaMarket choice, the right importer and a price that reaches the shelf.
For importersSource wine from EuropeA short, selected range, bought direct from each producer.
Meet us at ProWine Mumbai, 18 and 19 November 2026. We are there as visitors. To book a meeting, write to raj@diwinely.com.
- Based in Porto and Hyderabad
- Wine and spirits across India, the Middle East, Africa, Europe and the Americas
- The buying side in India, the winery side in Europe
Why Diwinely
Why importers and producers work with us
01
We know both markets
We have worked in wine and spirits across India, the Middle East, Africa, Europe and the Americas. We know the buying side because we have run food and beverage operations in India, the Middle East and Africa, and worked in the trade with wineries in Brazil and Uruguay. We know the winery side because we have made wine in Portugal and Spain. We work from Hyderabad and Porto, in six languages.
02
We understand wine and food
We have tasted, made and sold wine, and we know the food of India well. That lets us say which wine styles suit the food people eat in a market, and why. We also check the details that keep wine in good condition on its journey.
03
We keep the deal direct
The importer buys directly from the producer and pays the producer directly. We never buy or hold the wine. We stay with both sides, from the first sample to repeat orders.
How we work
From the cellar door to the right importer
Three steps, the same for every producer and every market.
We choose the wine
We taste and select from family producers, starting in Portugal. Quality comes first, and the price has to work once freight and duty are paid.
We keep the route simple
The wine ships from the producer to the importer, who buys and pays directly.
We find the right partner
We introduce wines only to licensed importers who look after wine properly and want to build a brand over years.
Wine with food
What goes with the food?
Choose a food and see which wine style works with it, and why. This is how we build a range for a market.
Crisp, saline white
Bright acidity cuts through coconut and lifts the tamarind. A light body keeps the fish in front.
Aromatic, textured white
Stone fruit and a little weight stand up to char and smoke without fighting the spice.
Light, fresh red or a rich white
Soft tannins and fresh fruit sit well with saffron and slow-cooked meat.
Crisp, mineral white
Clean acidity and a saline finish work with rice, raw fish and soy.
Origins
The wine countries of Europe
We work with family producers. Portugal now, with Spain, Italy, Cyprus, Hungary and France to follow. Each has its own grapes, rules and history.
Spain
The largest area of vineyards in the world, and a long tradition of ageing wine before it is sold.
Italy
Hundreds of native grape varieties, from the Alps to Sicily, many of them found almost nowhere else.
Cyprus
Commandaria, a sweet wine from the foothills of the Troodos mountains, is often called one of the oldest named wines still made.
Hungary
Tokaj, in the north east, was one of the first wine regions in the world to have its vineyards classified, in the 1730s.
France
Its appellation system, where a wine's name promises its place of origin, became a model across Europe.
In the vineyard now · November
The leaves turn and fall. New wines settle in tank and barrel.
From the Journal
Wine, explained simply
For the trade
What an Indian importer will ask you for
The papers, figures and details to have ready before the first conversation.
Read → Wine with foodWine and spice
Why fresh acidity and moderate alcohol work with chilli heat.
Read → For the tradeHow wine gets into India
The steps for a European producer, from the licensed importer to the label.
Read →The people
Who you will work with
Shirinda Pulluru
Co-founder · Producers and wine
15 years in operations and commercial roles in food, beverage, wine and spirits, across India, the Middle East, East Africa and Europe. Leads our work with producers, from Porto.
Raj Bathula
Co-founder · India and Asia buyers
Comes from the buying side in India and the Middle East. Works with producers and leads our work with importers, from Hyderabad.
William Kellermann
Partner · Wine Educator
Tastes the wines we shortlist and explains how each fits a buyer's range. Former head sommelier and assistant winemaker.
Tell us about your wines, or your market
We reply by email to every enquiry.